We all want the best life outcomes for all of our students. Today, a high school degree is not enough to equip our students for a future in which they will have to compete with increased AI and low-cost foreign labor. Students need to understand that one of the following four outcomes provides them the best chance for health, happiness, and a financially secure future: a two-year degree, a four-year degree, certification in a trade, or a career in the military. Providing students a ‘Why to Try’ strengthens school culture and improves engagement. When students understand the lifelong implications of maximizing their high school experience and plan for their post-secondary destination, everyone wins. Learn how CESA Purchasing partner OnToCollege has partnered with over 750 schools to help get these messages to students through their engaging test prep and college/career readiness tools.

Presenter: Rob Mason

Rob has a bachelor’s degree in Physics and a Master’s degree in Educational Leadership. He has been teaching high school Physics and coaching football for 29 years. His passion for the mission of helping young people get to college with minimal debt comes from his own experiences. As the son of a single mother, he knew his college choices were limited unless he worked hard to achieve excellent grades and test scores in high school. His grades and scores earned him two scholarships covering all of his undergraduate tuition, so he obtained his Physics degree from Hastings College with zero debt. Rob's teaching skills/experience and his passion to help students succeed after high school is also put to great use as he teaches OnToCollege students. Rob is married to his wife Joni. He enjoys playing with their dogs, biking, hiking, and craft beer.