Data Optimization

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Ford Poulson
K12 Regional Manager

Contract Information

Jane Wray
CESA Purchasing


About Qualtrics

Qualtrics has transformed the way businesses collect, analyze, and act on valuable insights that drive better decision-making. We offer a single research solution that captures employee, customer, and market insights in one place. Too often, management teams or individuals end up making big, strategic, and expensive decisions based on speculation, not on real-time data. Whether you are building voice of the customer, employee engagement, or market research programs, you can do it all on Qualtrics. We are doing just that for many of the world’s most forward-thinking brands, including Apple, HP, and P&G.

Qualtrics has been in business since 2002, started by Scott Smith, a market research professor, out of the basement of his home. Qualtrics has since grown to having more than 8,500 enterprise clients worldwide, more than 1,500 employees, more than 1,800 college and university clients.

How Qualtrics Can Help You in K-12 and Higher Ed

With over 15 years of experience in academics and research, we provide school districts a platform to collect, analyze, visualize, and act on data and insights. Qualtrics helps with all data collection from simple surveys, to student/parent experience, to brand perception, employee engagement, data dashboards and more.

How Qualtrics Can Help You in SLG

We work to help government entities understand and better serve the citizens of their communities. Our insight platform has transformed the way organizations collect, analyze, and act on valuable insights that drive better decision-making in areas such as budgetary planning , employee engagement and strategic program development. We have found that for government agencies, excellence requires under-performance in areas that our customers or residents value the least so that we can over perform in the areas that they value the most.